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Media planners and buyers

Source the right media owners for your campaign brief.

The obvious premium publishers are already on every plan. Finding specialist media owners, CTV inventory or niche publishers that reach your audience at a sensible CPM takes time you do not have before the plan is due.

For: Media planners and buyers at agencies and brands who need media owners beyond the usual plan for a specific audience or market.

Get matched free Ask us for a shortlist

Matching is free. A shortlist starts with a free request; you pay only if you accept the proposal.

When to use it

  • Planning a campaign in a market you know less well
  • You need reach in a niche audience the usual buys do not cover
  • You want CTV, OTT or specialist inventory alongside programmatic
  • The client asks for alternatives to the same publishers as last year

Tell us what you need

We reply with whether we can help and, if we can, a proposal with scope, timeline and fee.

Free, and not a purchase. You need a free business account; we reply with a proposal before any work starts.

What a shortlist includes
  • Media owners for each market in your brief: premium or specialist publishers, CTV and OTT inventory or retail media, as your brief asks
  • Why each one fits: audience fit, formats and how inventory is sold (direct, PMP, programmatic) where public
  • The evidence behind each one, linked: media kits, rate cards or advertise pages, audience claims and their source
  • A suggested next step: who sells the inventory and what to ask for (rate card, audience data, test budget)

How a shortlist works and what it costs

Illustrative sample

Media planner · United Kingdom · specialist publishers and CTV · small-business decision makers

  1. 1. Media owner A · Specialist B2B publisher

    Fit: Editorial for small-business owners; sells sponsorship and newsletter inventory direct.

  2. 2. Media owner B · CTV / OTT

    Fit: Ad-supported streaming with business-interest targeting via PMP.

  3. 3. Media owner C · Podcast network

    Fit: Business and entrepreneurship shows with host-read formats.

Placeholder names. Real shortlists name real companies and link the evidence for every claim.

Questions

Do you buy the media for us?

No. We source and evidence the options; you or your agency buy them.

Can you include audience numbers?

Only where the media owner publishes them, and we link the source. When a number is not public we say so instead of estimating.